GRUPO TAVEX www.tavex.es Grupo Tavex is a Spanish multinational textile group, with production facilities in Spain, Mexico and Morroco. The company specialises in denim and also produces textiles for home decoration. It is the largest manufacturer of denim in Europe, exports more than 80% of production and has clients in more than 50 countries. The project - Analysis of the market potential for denim in eastern European countries and investigation of the subsidies and export incentives available from the Spanish and European authorities. - Profitability analysis of the product range and recommendation to reduce the number of products by 10% by discontinuing production of the least profitable products.